Where To Advertise Your Photography Business
Starting a photography business is exciting, but getting clients? That’s the real challenge! If you're wondering where to advertise your photography business, you're in the right place. Let’s go over the best places—both online and offline—to get your work in front of potential clients.
This post contains affiliate links. You may read my affiliate disclaimer here.
Online Advertising Ideas
1. Social Media (Instagram, Facebook, TikTok, Pinterest)
Social media is a goldmine for photographers. Post your best work, behind-the-scenes shots, and client testimonials. Use Instagram Reels and TikTok for short-form videos, and don’t forget about Pinterest—it’s great for attracting brides, families, and expecting moms looking for inspiration. Facebook ads can also be an affordable way to reach your ideal clients.
4 Easy Tips to Help You Use Social Media For Your Photography Business
2. Google My Business
If you haven’t set up your Google My Business profile yet, do it today! It helps your business show up when people search for photographers in your area. Encourage happy clients to leave reviews—it makes a HUGE difference.
Google My Business for Photographers
3. Your Website & Blog
Your website is your digital storefront, so make sure it’s up to date with a beautiful portfolio, clear pricing (or at least a starting price), and contact information. Blogging about past sessions, photography tips, or location guides can help bring in organic traffic from Google.
4. Local Facebook Groups
Join local groups where your ideal clients hang out. Many people look for recommendations in community groups, so be active and helpful without being overly salesy.
5. Online Directories (Yelp, The Knot, WeddingWire, Thumbtack)
These directories help clients find you easily. If you specialize in weddings, The Knot and WeddingWire are must-haves. If you do general photography, Yelp and Thumbtack can be helpful.
6. Email Marketing
Build an email list by offering a freebie (like a session planning guide) and send out newsletters with promotions, tips, and updates. It keeps you top of mind for when people are ready to book.
50 Newsletter Ideas for Photographers
7. Collaborate with Influencers & Vendors
Partner with local influencers, makeup artists, florists, or event planners to cross-promote each other’s services. You can also offer a free mini-shoot in exchange for exposure.
How to Co-Market with Other Businesses in Your Photography Niche
Offline Advertising Ideas
8. Business Cards & Flyers
Old-school marketing still works! Leave your business cards or flyers at local coffee shops, bridal shops, children’s boutiques, and hair salons. Anywhere your target clients visit frequently.
9. Networking Events & Vendor Fairs
Attend networking events for small business owners, wedding expos, or mom meet-ups. Set up a booth, showcase your work, and chat with potential clients in person.
10. Word of Mouth & Referral Discounts
Happy clients will refer you to others—especially if you give them an incentive! Offer discounts or small freebies for referrals.
11. Collaborate with Local Businesses
Team up with local businesses to display your work. A maternity photographer could partner with an OB-GYN office, a pet photographer could work with a pet grooming salon, and a wedding photographer could connect with venues.
How to Co-Market with Other Businesses in Your Photography Niche
12. Newspaper or Magazine Ads
Local publications still get eyeballs! If there’s a local magazine or newspaper in your area, consider running a small ad, especially if they have a wedding or lifestyle section.
13. Car Magnets or Wraps
Turn your car into a rolling billboard with a simple magnet or decal advertising your photography business and website.
14. Community Boards & Schools
Many community centers, schools, and libraries have bulletin boards where you can post a flyer. Great for family, senior, or sports photography!
15. Host a Giveaway or Free Mini Session Event
Offer a free mini-session giveaway in exchange for social media shares or email sign-ups. It’s a great way to build buzz and attract potential paying clients.
How to Have Susscessful Mini Sessions for Photographers
There’s no one-size-fits-all answer to advertising your photography business. Try a mix of online and offline strategies, track what works best, and adjust as you go. The key is consistency—keep putting yourself out there, and the bookings will come!
Which of these advertising ideas are you going to try first? Let me know in the comments!
Related Articles:
How to Rank Your Photography Blog on Google Fast
How a Photography Blog Can Help You Make Money
Understanding SEO for Beginner Photographers
Mastering the Art of Photography Marketing
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