Why Your Photography Business Needs a Blog and How It Can Make You Money
There are a lot of misconceptions about blogging, especially for photographers. You might think you need to be a professional writer to start one, or that you need a massive social media following to make it work. Maybe you even believe blogs are just online diaries, or that you have to post daily to see any results. Some people even argue that blogging was just a trend from the early internet days.
The truth is, none of these assumptions are accurate. As someone who’s been blogging for four years, I can tell you that it has opened doors to opportunities I never knew were possible, especially for my photography business. Here's why your photography business needs a blog—and how it can actually make you money.
This post contains affiliate links. You may read my affiliate disclaimer here.Here are 3 main reasons to start a blog for your photography business.
1. SEO
What the heck is SEO? Search Engine Optimization. In short, it's the keywords you use on your website that Google stores, and then when someone searches, Google presents the person searching with those options to view.
You obviously want more clients. With a blog, you post your work, as well as talk about the locations that you have sessions at. In simple terms, that helps potential clients find you in Google when they are searching for a local photographer, by using keywords. The key words would be your location. So I am based in Pawnee, IL, but I shoot primarily around Springfield, IL. So lets say I have a session at Washington Park in Springfield, IL and I write about it, describe the location, it will come up in a Google search. Maybe even come up for someone looking for Washington Park and find my page.
If you are a wedding photographer, you would include the vendors used at the wedding in your blog post. A bride to be searched for wedding cake businesses, and if you included the cake vendor in your blog post, with the business name, location, and images, your post would be included in the options presented to the bride to be. Bonus, she found YOU as their photographer!
2. Build Trust
It's one thing to take an image, post it on social media and try to get interaction on it. Basically with social media it's harder than ever before. Having a blog platform, you are able to divulge more into describing the images, talking about your sessions, and the experiences at the sessions, which paints more of a picture about you and your business. Your audience needs to know more about you. They need to get to know you better and they need to be able to relate to you, to help make their decision of hiring you easier.
3. Showcase Your Expertise
Are you a master at making people feel comfortable in front of your lens? Do you know all the fashion tips and tricks to make your clients look their best at their session? I have been named "The Toddler Whisperer"! I am great with kids at photo sessions. Moms will contact me about a session, and then warn me that their kids are a bit on the rambunctious side. I assure them that I got this. No worries. When I deliver their album and they see how many amazing images I captured they are blown away!
Showcasing your expertise will draw clients TO YOU, without having to exhaust your efforts trying to find them.
Now, you have a few ideas of what you can write about in your blog, but you think you might run out of content to post because you may not be much of a writer. Because you are an amazing photographer, not a writer right?! And that's OK. Running a small business requires us to wear so many hats. That's why BP4U created these prewritten fill in the blank blog posts. 188 of them to be exact. They also included the forms to send to your client to fill out, so that you are able to customize the posts with THEIR details. You can check it out right here!
Related Articles:
7 Tips to Help You Write A Blog Post Fast
10 Blog Post Ideas for Photographers
Why a Blog is Very Important for a Photography Business
Get updates sent straight to your inbox! Enter your email below!
