Newborn photography is such a rewarding niche. You get to capture those fleeting, precious moments that parents will treasure forever. But finding clients can feel like a challenge, especially if you're just starting out. The good news? Potential clients are everywhere—you just need to know where to look. Here’s a list of 20 places and strategies to help you connect with those parents-to-be.

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Local Hospitals – Partner with hospitals or maternity wards to display your work or leave brochures for new parents.

Pediatrician Offices – Ask if you can leave business cards or a small flyer in their waiting room.

OB/GYN Clinics – Pregnant moms visit their OB regularly. A few well-placed business cards here could go a long way.

Birthing Centers – Many birthing centers offer community boards or information packets for new parents.

Baby Boutiques – Collaborate with stores that sell baby clothes, nursery items, or other newborn essentials.

Prenatal Classes – Offer to speak to a class or leave promotional materials with the instructor.

Mom Groups on Facebook – Join local mom groups and participate in discussions, offering helpful advice without being overly salesy.

Daycare Centers – Connect with daycare providers who interact with families who may also have newborns at home.

Maternity Stores – Partner with local maternity clothing shops and display your portfolio there.

Doulas and Midwives – Build relationships with local doulas and midwives who can recommend your services to their clients.

Parenting Blogs and Websites – Offer a guest post or advertisement on local parenting blogs or websites.

Local Baby Expos – Participate in baby and family expos where you can showcase your work and network with parents.

Playgroups – Many local libraries and community centers host playgroups for moms. Attend or provide informational flyers.

Real Estate Agents – Surprisingly, some realtors work with families who are relocating and expecting a baby. Partnering with them might bring referrals.

Social Media Ads – Create targeted ads on Instagram and Facebook for expectant parents in your area.

Baby Shower Planners – Work with local event planners who specialize in baby showers. They can recommend your services as part of their packages.

Local Bakeries or Cake Makers – Partner with bakeries that create cakes for baby showers or first birthdays.

Community Boards – Check local coffee shops, grocery stores, and gyms for community boards where you can leave a business card or flyer.

Referrals from Past Clients – Encourage happy clients to recommend you by offering a referral discount or incentive.

Online Marketplaces – Join platforms like Nextdoor or local classified websites to advertise your services to nearby families.

By using some or all of these strategies, you’ll not only grow your network but also build lasting relationships in your community. And remember, newborn photography is all about trust—parents need to feel confident and comfortable with you. So, put your warm personality and talent on display in every interaction, and you’ll see your client list grow.